Pricing That Aligns with Your Values
How to Price Your Services: Fair, Sustainable Pricing for Service-Based Businesses
Pricing your services doesn’t have to be a stressful guessing game or a race to the bottom. Too often, small business owners—especially those operating in community-based economies—struggle to price their services in a way that feels ethical, sustainable, and fair. The pressure to compete on price or overcharge to keep up with high-cost marketing tactics (like social media advertising) creates a cycle of burnout and financial instability. But there’s a better way.
Join Emily Eley, an anti-capitalist business coach, in this transformative workshop where you’ll learn how to price your services in alignment with your values, ensuring both financial sustainability and accessibility for your clients.
The way we price our services impacts not just our business but the broader solidarity economy.
What You’ll Learn in This Workshop
🌟 Decoding Your Value: Learn how to calculate your true worth without undervaluing your expertise or falling for the hustle culture trap.
🌟 Pricing for Sustainability & Equity: Establish pricing that sustains your business and considers accessibility for clients who may experience financial hardship or come from generational poverty. We’ll explore sliding scales, payment plans, and other strategies that make your services available to more people without depleting your own resources.
🌟 The Market Reality Check: Understand what your audience can afford, balance your financial needs, and build a pricing structure that’s sustainable and fair within your industry.
🌟 Avoiding the Race to the Bottom: Not every client is the right fit. Learn how to say no to those who undervalue your work while attracting the right clients who respect and appreciate your services.
🌟 Ethical Sales & Marketing: Feel confident in discussing your rates without guilt or shame. Move away from exploitative, profit-driven pricing models and into an approach that centers mutual aid, solidarity economy principles, and ethical business practices.
Who Is This
Workshop For?
This workshop is designed for service-based business owners who want to build a purpose-driven business rooted in fairness and sustainability. Whether you’re an ethical entrepreneur, consultant, coach, or creative professional, this session will help you step away from capitalist-driven pricing pressures and toward a model that reflects your values.
If you’ve ever wondered how to price ethically, how to balance regenerative capitalism with sustainability, or how to incorporate mutual aid networks into your business model, this workshop is for you.
Why This Matters
 By choosing pricing strategies that prioritize fairness over pure profit, we contribute to a more sustainable and community-based economy. This means rejecting extractive business models and embracing cooperative economics, liberatory finance, and ethical budgeting.
Many traditional business models rely on growth at all costs, but degrowth economics and cooperative consulting offer a different approach—one that prioritizes well-being over relentless expansion. This workshop will guide you through setting prices that help sustain not just your business, but the clients and communities you serve.
Is this workshop live or recorded?
Is this just another sales pitch?
Can I still benefit from this workshop if I offer sliding scale pricing?
What if I don’t consider myself an anti-capitalist?
Join the Movement Toward Ethical Pricing
It’s time to reject exploitative pricing models and embrace a fair, sustainable, and values-aligned approach to pricing your services. Sign up today and take the first step toward building a business that serves you, your clients, and your community.
